News

Kenda Drifts Out West

Kenda Drifts Out West Image

Columbus, OH – In efforts to increase the Kenda brand out west, Kenda has renewed partnerships with the Formula Drift and Formula Drift driver, Dennis Mertzanis.  Kenda has also signed partnerships with Ark Performance and Just Drift.  Ark Performance recently signed on resident Formula Drift driver Pat Mordaunt and Kenda has agreed to be the official tire of the Ark Team.  Along with Pat, Dennis will also drive for the Ark.  Ark Performance is a leading manufacturer/distributor of aftermarket products based out of Chino, California. 

Just Drift is the top ProAm drift series in Southern California who perform monthly drift demos for local enthusiasts.  Kenda will not only provide tires for drift demos, but will also provide tires for winners of the Just Drift events.  Most importantly, members of the Just Drift community will have access to the Kenda Racer Support Program.

“Expanding our distribution is one of the goals for Kenda in 2014.  The competition is stiff out west and our team is constantly trying to figure out new ideas to differentiate ourselves from the other brands.  Signing on with Formula Drift and top drivers like Dennis and Pat will hopefully help to show consumers the level of quality our tires are produced at.  Developing a partnership with ProAm series like Just Drift will help us reach drivers at a grass roots level.  Across all the different tire industries Kenda manufactures, our company philosophy has always been to support grassroots programs to help support and develop the athletes who are passionate about the activities they compete in,” says Eric Yang, Marketing Manager for Kenda.

In addition to the increased motorsports activities, Kenda will also continue to support several large competitions in other industries.  Two of the largest events Kenda will continue to support is the Sea Otter Classic in Monterrey, CA and the Tour of California, the premier cycling race in North America.    

News