The global tire manufacturer expands its European sales activities into the UK & Ireland and Eastern Europe.
The two new Sales Managers Pim Ramselaar and Robert Mrkos will focus on expanding the company’s position in the OE and Aftermarket in the UK & Ireland and the OE market in Eastern Europe respectively.
KENDA is one of the world’s oldest and largest bicycle tire manufacturers with distribution networks, manufacturing facilities and R&D teams both inside and outside of Europe. In recent years, their American Technical Centre in Ohio has been strengthening KENDA’s performance MTB and gravel portfolio. Another innovative development has been their micro mobility Kwick Series and the Kwick Drumlin Cargo tire developed specifically for optimal e-cargo bicycle performance.
Robert Mrkos will use his three years of experience as a Sales Manager and robust network in the region to maintain and expand KENDA’s OE customer base in Eastern Europe. “Robert is dynamic, proactive and well-connected, which is why he is the perfect fit for the role” says Riko Vodan, Sales & Marketing Director for KENDA Europe Bicycle.
Pim Ramselaar is eager to use his 10 years of experience with bicycle sales and brand management to take KENDA’s bicycle tires to the UK bicycle market; “Now is an exciting moment for KENDA. With a global rebranding process, a focused European set-up and new performance, leisure and commercial products, it is the perfect time for the brand to re-enter the UK. I am especially excited about KENDA’s solutions for the e-cargo sector, because that is something I am very passionate about.”
With a strengthened sales force, KENDA Europe will work proactively with partners across the UK and Eastern European bicycle supply chain to distribute and retail their bicycle tires and grow the brand.