The new focus on Powersports marks the beginning of a journey to broaden the company’s European product portfolio to include Powersports tires, such as motorcycle, motocross, and scooter tires, alongside its already extensive range of automotive, bicycle and specialty tires.
KENDA Europe is proud to announce the expansion of its European activities with the formation of a dedicated Powersports team. Leading this exciting initiative is Shaun Jones, currently serving as Segment Director for Trailer & Caravan. Shaun will transition into his new role in January 2025.
Shaun will collaborate closely with KENDA’s global Powersports teams in Taiwan and the United States, as well as the European Specialty unit, to drive growth and innovation in this dynamic market.
“I am honoured to take on this exciting challenge,” said Shaun Jones. “Expanding into the Powersports market presents incredible opportunities to serve our customers with an even broader product range. Motorcycles have been one of my passions for years, and I look forward to collaborating with our talented global teams to make a significant impact in this dynamic market.”
In addition to this development, KENDA Europe announces that Peter van der Horn will assume the position of Trailer & Caravan OEM Regional Sales Manager. Peter is well-equipped to lead this team with the same passion and dedication he has consistently demonstrated for years as Area Sales Manager for KENDA Europe’s Trailer & Caravan segment.
"Taking on this new role is a privilege, and I look forward to continuing to serve KENDA’s trailer and caravan customers with the excellence they’ve come to expect,” said Peter van der Horn. “This is an exciting time for KENDA Europe, and I’m thrilled to take part in its growth."
The establishment of the Powersports team is part of KENDA’s expansion strategy in Europe, designed to keep Europe moving on innovative tire and wheel solutions.
KENDA Europe will reveal more details about their Powersports efforts in the new year.
