• Post Date

    May 18, 2023

  • Reference Number

  • Division

    Kenda Bicycle

  • Department

  • Country


  • Location

    Reynoldsburg, Ohio

Bicycle Brand Director

At Kenda, we owe our success to one simple fact: We employ the best people in the tire business. Thanks to their hard work and innovation, we've become a leading manufacturer of bicycles, motorcycles, ATVs (All-Terrain Vehicles), golf, industrial, light truck, mobility, motorcycle, passenger car, trailer, and utility applications. Since the inception of our company in 1962, we have operated on core values of honesty, innovation, quality, and customer service.

This position will lead Kenda’s Bicycle sales and marketing team in North America. In this role, the Brand Director will drive brand portfolio management (renovation and innovation), consumer communications (strategy, planning, development, and execution), and new product launches. This position will oversee all aspects of the Kenda bicycle brand in North America, which will have strong influence over Kenda’s global bicycle business.


  • Acts as general manager for brand P&L (Revenue + Marketing Costs), understanding opportunities and risks in line items from topline and bottom line. Requires developing an understanding of cross-functional costs
  • Develop strategic marketing plans and marketing mix that drive sustainable and profitable growth based on consumer insights and marketplace dynamics
  • Own long-range planning and development with input from sales and engineering teams
  • Responsible for the development, maintenance, and accuracy of the marketing budget and tracking of expenditures
  • Manage bicycle marketing team (3 people)
  • Reports to the VP of Development

Qualification and Requirements (Education/Experience)

  • Bachelor’s degree, MBA preferred
  • Minimum 5-10 years of product or brand management experience.
  • Minimum of 3 years of managing direct reports
  • Ability to travel domestically and internationally


  • Exceptional analytics capability and project management skills
  • Strong interpersonal and communication skills (both verbal and written)
  • Ability to multi-task and prioritize
  • Excellent planning and organizational skills
  • Demonstrated success in building solid working partnerships across functional groups and in managing teams on key projects against established deadlines
  • Strong Microsoft proficiency


  • Generous benefits package including medical, dental, life, accident, critical care, and short-term & long-term disability insurance
  • 401K retirement program with employer match
  • Paid holidays, sick and vacation time

To Apply for this position, please submit your resume to

Equal Opportunity Employer (EOE)