Kenda Unveils New Brand Logo

June 01, 2023 / General Corporate News

Kenda, one of the world’s leading tire manufacturers, has refreshed its brand image and logo to showcase its vision of Designed for Your Journey. The new logo incorporates three design elements that represent quality assurance, a strong foundation, and the road ahead.

Columbus, OH – June 1, 2023 - Kenda, one of the world’s leading tire manufacturers, designs and produces tires for automotive, light trucks, bicycles, motorcycles, ATV/UTVs, trailers, golf carts, lawn and garden, wheelchairs, agricultural vehicles and more, has unveiled its new brand image and logo to reflect its vision of Designed for Your Journey. The new logo incorporates three design elements: a check mark shape on the top that represents quality assurance and safety; an inverted V shape on the bottom that symbolizes a strong foundation; and a diagonal line in the middle that represents the road ahead.

The new logo is part of Kenda’s brand refresh strategy, which aims to communicate its core values of honesty, quality, service, and innovation. Kenda believes that dreams are what drive people forward, and that its products are the perfect companions for every journey, no matter where the path may take them.

“At Kenda, we are passionate about helping our customers reach their destinations safely and reliably. We design our products to be durable, performance oriented, and value driven. We are constantly exploring possibilities and finding new ways to innovate and improve our efficiency and capabilities. Our new brand image and logo reflect our vision of Designed for Your Journey, and our commitment to being a world-class brand,” said Jimmy Yang, Chairman and President of Kenda.

Kenda started with bicycle tires in 1962, and expanded to include motorcycle, specialty, and automobile tires. Based in Taiwan, Kenda is proud to represent its country on the world stage and be a leader in the global rubber industry. With technology centers located in the United States, China, Europe, and Taiwan, Kenda is able to meet market demands and exceed customer expectations. Kenda also sponsors various sports events and teams around the world to promote its brand awareness and inspire people to follow their passions.

Moving forward, Kenda is committed to continue to provide the highest quality, innovative products, and maintain strong customer service. Kenda invites its customers to join them on their journey.

For more information about Kenda and its products, please visit

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